The role of Chief Marketing Officer is more challenging than ever, in a world where tried-and-true tactics have an expiration and their replacements are difficult to pin down. The C-Vision CMO Summit provides insights that help marketers thrive in the age of the digital customer.
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3:00 PM-4:15 PM
A Marketing Advantage: Diversity & Inclusion
Diversity and inclusion (D&I) efforts resonate with consumers, and can become a brand advantage. Data shows that companies with an ethnically diverse board of directors are 43% more likely to experience higher profits and have gained a competitive advantage to leading global brands. 2021, CMO leaders will look to nurture diverse teams that represent their values and will foster the creative energy that comes from multiple points of view. The focus will be on building belonging, not filling a quota. Having diverse teams and being inclusive to expand ideas and authentically connect to the colorful world we live in is one of the simplest marketing concepts on the planet. True diversity isn’t about checking the box. It’s about recruiting a workforce that includes individuals with different worldviews, ethnicities, religions, backgrounds, abilities and ages. How has D&I have a positive impact on your brand, your employees and society?
A very warm welcome and interesting speakers. I was very pleased to be among such a dynamic group.
Thoughtful discussion among experienced leaders regarding current challenges and complexities, and valuable exchange of pragmatic approaches and best practices. Well organized and facilitated.
I love the engaging format of the councils. Very high level discussions and never a sales pitch. The C-Vision staff members are amazing.
The process was very well organized by C-Vision. Perfect organization, honest and authentic speakers of high level.
A group very focused in bringing diversity to the discussion table
Intimate, immersive experiences provided by a group of individuals always available to support our needs. Fantastic organization and very high level executives. The promise was delivered!
C-vision's events combine relevant topics with a suitable audience. I found great value at my last attendance, and would definitely consider upcoming events.
C-Vision was really professional, responsive, listened, and are very thoughtful in their approach. It showed from the information gathering stage, to the planning stage, and then with execution. I call them a 'boutique' company - because they are very high touch and truly care about the customer and end result, and most importantly, the relationship building and next steps after the event. They do not overbook their calendar and it shows with their customer service. Our speakers (Senior Exec VP level) were impressed with the format, and who they brought to the table. We will be continuing to engage with them. I can't recommend them enough and with so many out there, it is hard to find the right fit!