The role of Chief Marketing Officer is more challenging than ever, in a world where tried-and-true tactics have an expiration and their replacements are difficult to pin down. The C-Vision CMO Summit provides insights that help marketers thrive in the age of the digital customer.
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3:00 PM-4:15 PM
Improving Brand Trust in Untrusting Times
Trust has always been an important part of brand-consumer relationships; without trust, customers may not feel confident in their purchases, or may opt for a more trustworthy competitor brand, leaving that perceived untrustworthy company high and dry. This is particularly important in the digital age as more business is made online.
Even with this knowledge organizations are unable for the most part to slow down the decline of trust, which is increasing as customers hold brands to higher expectations refusing to do business with brands they do not trust. As brand trust continues to decline, CMOs must reevaluate their trust-building strategies. Unfortunately, CMOs often fail to utilize the trust-building tactics to which customers are most receptive
A very warm welcome and interesting speakers. I was very pleased to be among such a dynamic group.
Thoughtful discussion among experienced leaders regarding current challenges and complexities, and valuable exchange of pragmatic approaches and best practices. Well organized and facilitated.
I love the engaging format of the councils. Very high level discussions and never a sales pitch. The C-Vision staff members are amazing.
The process was very well organized by C-Vision. Perfect organization, honest and authentic speakers of high level.
A group very focused in bringing diversity to the discussion table
Intimate, immersive experiences provided by a group of individuals always available to support our needs. Fantastic organization and very high level executives. The promise was delivered!
C-vision's events combine relevant topics with a suitable audience. I found great value at my last attendance, and would definitely consider upcoming events.
C-Vision was really professional, responsive, listened, and are very thoughtful in their approach. It showed from the information gathering stage, to the planning stage, and then with execution. I call them a 'boutique' company - because they are very high touch and truly care about the customer and end result, and most importantly, the relationship building and next steps after the event. They do not overbook their calendar and it shows with their customer service. Our speakers (Senior Exec VP level) were impressed with the format, and who they brought to the table. We will be continuing to engage with them. I can't recommend them enough and with so many out there, it is hard to find the right fit!