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AI continues to dominate the conversation around customer experience, yet many organizations struggle to translate ambition into measurable impact. This exclusive executive engagement brings together CX leaders to explore how AI is being applied in practice to improve customer engagement, operational efficiency, and business outcomes. Drawing on insights from primary research across 600 UK enterprise organizations, the discussion will highlight where AI adoption is succeeding, where it is falling short, and why execution remains a challenge. Attendees can expect to gain perspective on how to better align teams, deploy AI across the customer journey, and make more informed decisions about where AI can meaningfully enhance the customer experience.
Redefining CX - The AI Powered Future of Customer Experience
Executive Dinner
February 25, 2026 - London, UK
Visionaries
Fox Ahmed
Global Head of Cybersecurity & Technology and Data Protection Regulatory Risk
BNP Paribas
About Me
Fox Ahmed is the Global Head of Cybersecurity and Technology Regulatory Engagements at BNP Paribas. He has over 25 years’ experience working for Tier 1 banks with global responsibilities. Fox is currently responsible for ensuring the Group has an effective risk based approach in integrating Governance, Compliance and Regulatory requirements into programmes and digital initiatives with focus on Cybersecurity and Technology Risk Management. He is playing a crucial role in supporting the key digital strategies of the Group by enabling the management of risk at the speed and scale required in today’s digital world.
Dennis Parker
Head of CX for Partners
AWS
About Me
With over 16 years at the forefront of customer experience innovation, Dennis Parker is a distinguished CX leader known for delivering transformative solutions across industries. As the Head of Partner Business Customer Experience (CX) for AWS EMEA, he brings deep expertise in developing and implementing comprehensive CX strategies, with a particular focus on hyper personalization, customer service excellence, and cutting-edge agentic use cases. His extensive background in CX solutions and cloud transformation has enabled him to guide numerous organizations through their digital evolution, helping them navigate complex CX transformation journeys with confidence and clarity. Dennis combines technical prowess with strategic vision, making him an influential voice in advancing customer experience excellence across the industry
Ben Neo
Contact Center & Cx Sales Head (EMEA)
Zoom
About Me
Ben has a 25+ year history in helping organisations deliver modern and impactful customer team in EMEA is now proud to lead Zoom's Contact centre & CX sales team across EMEA as Ben has a 25+ year history in helping organisations deliver modern and impactful customerG they look to disrupt the Contact Centre marketplace. From his background as a Contact Center agent through to award winning Unified Communications and Contact Centre sales roles with Nortel, Vodafone, ShoreTel and Mitel, Ben has both the practical understanding of what partners and customers are looking for and also the strategic view of how CaaS technology can help them achieve their goals.
Upcoming events
Agenda
All times United Kingdom Time
6:00 PM - 9:30 PM
Redefining CX: The AI-Powered Future of Customer Experience
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