Enable Next Gen Customer Insights

Executive Brunch

December 11, 2023 - Chicago, IL


Anamitra Chaudhuri Merkle
Anamitra Chaudhuri

SVP - Global Cloud Solutions Lead


Breakfast Speaker

Anamitra serves as Global Alliance Solutions Lead, Cloud Solutions and is at the interface of Merkle’s Data, Analytics, and Technology practices to design viable and profitable solutions on partner clouds for Merkle’s clients. He is also responsible for designing GTM strategies for Merkle capabilities and solutions on partner cloud ecosystems as well as training plans on partner cloud tech and tools. Prior to this role, Anamitra had led the analytics practice for servicing Merkle’s BFSI (Banking, Financial Services, and Insurance) vertical. and has been the lead data science solution designer and analytics engagement lead for many of Merkle’s marquee clients, including, GEICO, AAA Life, MetLife, The Hartford, Protective Life, Zurich Insurance (Japan), Farmers Insurance, Regions Bank, PNC Bank, BBVA Compass, M&T Bank, Bank of America, Social Finance, Regions Bank, and Morgan Stanley, to name a few. Prior to joining Merkle in 2009, Anamitra spent almost 10 years with Experian’s Decision Analytics and Marketing Solutions Groups, with half of them as a senior Strategic Consultant, responsible for guiding analytic CRM strategies for some of Experian's largest strategic clients across various verticals, notably, Insurance and Wealth Management, Financial, Retail, CPG, Travel & Entertainment, Publishing/Media and Automotive. Anamitra had authored white papers on data and content strategy and integration of offline and online data for CRM and targeting, and has also spoken at DMA's annual conferences and Predictive Analytics World (PAW) conferences on advanced segmentation strategies. Anamitra’s invention on a targeting methodology for ‘thin file and no hit’ credit consumers (marketed as ChoiceScore SM by Experian Marketing Services) has been awarded a US Patent (#8738515). Anamitra has undergraduate degrees in Physics and Graduate degrees in Physics and Applied Mathematics from New Delhi, India, and University of Cambridge, UK.

Upcoming events


All times Central Time

10:30 AM-11:00 AM

Welcome and Registration

11:00 AM-12:30 PM

Enable Next Gen Customer Insights

In a dynamic world of diverse consumer data, intricate privacy regulations, and ever-evolving consumer behaviors, the pursuit of a comprehensive 'Customer 360' seems like a fascinating journey. Join our session tailored for those steering the ship of data strategies. We'll unravel the mysteries of navigating this complex landscape and harnessing the power of AWS C360. Through a use-case approach, discover how to transform challenges into opportunities, maximizing the benefits of this framework. For organizations ready to embark on their own journey, we'll share practical ideas for pilot engagements. Let's explore the magic within data, transforming intricacies into insights, and charting a course for a new era in customer experiences.

12:30 PM-1:00 PM

Closing Remarks & Networking

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