Reshaping Connected Customer Experience (CX) for Financial Services in the Digital Age Using Customer Data Platforms

FSI Dinner

November 16, 2023 - New York, NY

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Visionaries

Wendy Coburn Acxiom
Wendy Coburn

Sr Director, Industry Strategist (Financial Services)

Acxiom

Dinner

Wendy Milks Coburn is a Senior Director, Industry Strategist (Financial Services). A 4 year veteran of Acxiom, Wendy delivers industry insights and trends to clients and ensures solutions are driving the right business outcomes. Prior to Acxiom Wendy worked for TD Bank, leading the Direct to Consumer Center of Excellence for all retail bank products. Wendy started her marketing career at a large direct marketing agency before becoming a client herself as the Director of Marketing with WEX, in Portland Maine. Wendy lives in Kennebunk, ME with her husband, son and a menagerie of pets.

Irene Sibaja Treasure Data, Inc.
Irene Sibaja

Director of Global Partnerships

Treasure Data, Inc.

Dinner

Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.

Irene Sibaja (1) Treasure Data
Irene Sibaja

Director of Global Partnerships

Treasure Data

Dinner

Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.

Wendy Coburn (1) Acxiom
Wendy Coburn

Sr Director, Industry Strategist (Financial Services)

Acxiom

Dinner

Wendy Milks Coburn is a Senior Director, Industry Strategist (Financial Services). A 4 year veteran of Acxiom, Wendy delivers industry insights and trends to clients and ensures solutions are driving the right business outcomes. Prior to Acxiom Wendy worked for TD Bank, leading the Direct to Consumer Center of Excellence for all retail bank products. Wendy started her marketing career at a large direct marketing agency before becoming a client herself as the Director of Marketing with WEX, in Portland Maine. Wendy lives in Kennebunk, ME with her husband, son and a menagerie of pets.

Agenda

All times Eastern Time

6:00 PM-9:30 PM

Reshaping Connected Customer Experience (CX) for Financial Services in the Digital Age Using Customer Data Platforms

To thrive in today’s fast-paced marketplace, financial services companies must leverage complex data to enhance and simplify customer experience. Many Global 2000 companies rely on Treasure Data Enterprise Customer Data Platform to solve these challenges – enabling them to build Customer 360 views, segment customer data, obtain actionable insights, improve marketing efficiencies, and deliver personalized experiences.

The rewards for “getting it right” are substantial – from improving customer loyalty, customer life-time-value, and shareholder value, to decreasing cost-to-serve and enhancing capabilities to compete with non-traditional fintechs (such as Apple) who are disrupting the market.

Attend this exciting event to learn/discuss with industry experts how you can:

  • Recognize the urgency of the challenges to retail banking. 
  • Expand engagement by identifying opportunities to use customer data around your customer’s journeys to expand engagement. 
  • Enhance customer experiences by putting in place the necessary and foundational customer data platform that leverages all the promises of AI.

In Partnership With