Hiperpersonalização em Bancos: O Papel da Unificação de Dados, IA e GenAI no CRM

Jantar CIO

October 23, 2024 - São Paulo, Brazil

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Executivos(as)

Fabiano Funari

Country Head, Brazil

HCLTech

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Agenda

October 23, 2024

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All times Brasilia Standard Time

6:30 PM-10:00 PM

Hiperpersonalização em Bancos: O Papel da Unificação de Dados, IA e GenAI no CRM

A hiperpersonalização no setor bancário é impulsionada pela unificação eficaz de dados e pela aplicação de Inteligência Artificial (IA) e Inteligência Artificial Generativa (GenAI). Ao consolidar os dados dos clientes em um perfil unificado, os bancos conseguem obter insights profundos sobre comportamentos e preferências individuais, permitindo interações mais precisas e relevantes. A IA aprimora esse processo ao identificar padrões e fornecer recomendações preditivas, enquanto a GenAI eleva a comunicação ao gerar conteúdo contextualmente relevante. Essa integração não apenas refina as estratégias de CRM, mas também aborda desafios cruciais como a privacidade de dados e considerações éticas. Em última análise, a combinação da unificação de dados com IA e GenAI promove experiências superiores para os clientes e oferece uma vantagem competitiva na era digital.

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Attended the C-Vision International CISO Dinner last night and to sum it up in one word, "Wow!" Incredibly well moderated discussion and investigation into different viewpoints. I appreciate the openness of all the attendees to share their unique experiences and perspectives. I learned a lot, had a ton of fun, and look forward to further events like this!

Tory Knapp

Director of Strategic Accounts, IL Enterprise

Recently updated my "event vendors I will NEVER work with again" list, DM me if you're interested in the names and stories. On the other hand, I want to recommend Nelson Soares and C-Vision International who are true partners to our success, and I really enjoy working with. Happy to also share the great list of vendors we liked, as there are many of them, and we've recently had the pleasure of joining wonderful events, which we immediately renewed.

Lior Yaari

CEO and Co-founder

The day was awesome and the evening exceeded my wildest expectations. I've never been to a dinner like that where a table with 12 CIOs/CISOs was focused exclusively on Netskope. Just fantastic.
Thank you for including me!
I look forward to the next time we have the opportunity to meet

Martin tePoele

Regional Sales Manager

I had the pleasure of joining the C-Vision International, Nordics CISO Council Roundtable with a wonderful group of cyber executives. We had a wonderful, insightful conversation and the whole experience was enjoyable. I made great new contacts and reconnected with existing contacts on really important topics that matter to CISO’s and all in cybersecurity. I’d highly recommend joining in any C-Vision event.

Connie McIntosh

Head of Security Assurance & Head of Solution Security

Intimate, immersive experiences provided by a group of individuals always available to support our needs. Fantastic organization and very high-level executives. The promise was delivered!

Maarten Ectors

Chief Innovation Officer

C-vision's events combine relevant topics with a suitable audience. I found great value at my last attendance, and would definitely consider upcoming events.

Bjørn R. Watne

SVP & CISO

A group very focused in bringing diversity to the discussion table

Larry Whiteside Jr.

CISO

I love the engaging format of the councils. Very high level discussions and never a sales pitch. The C-Vision staff members are amazing.

Jeffrey Vinson

SVP CISO

A very warm welcome and interesting speakers. I was very pleased to be among such a dynamic group.

Allison Miller

CISO

The process was very well organized by C-Vision. Perfect organization, honest and authentic speakers of high level.

Paige Adams

Group CISO