Arrival, badge collection and informal networking over breakfast.
Attend this event
Past and Present Visionaries
Theresa Block
CMO
Sonas
About Me
Theresa is a global strategy & marketing executive with deep expertise in consumer insight and analytics, and over 25 years of experience leading high-performance teams in prestige consumer packaged goods & retail at the Estee Lauder Companies. Her passion for the consumer and data analytics, combined with hands-on marketing experience and creativity, has uniquely enabled her to envision both long-term business strategies and design engaging 360 execution plans which drive business results. Theresa’s proven ability to transform organizations, processes, and P&L, have given businesses a solid foundation for profitable growth and enabled teams to thrive. Theresa is now an independent management consultant, where she leverages her diverse experience, creativity, and consumer-first approach, to help organizations create more powerful strategic plans, elevate marketing execution, and leverage data-driven optimizations, to drive business growth and improve marketing ROI. Theresa considers herself a continuous learner, and credits her broad experience, incredible mentors, and loving family, as keys to her success.
Tracey Moon
CMO
BlackCloak
Lynn Schlesinger
Executive Director, Marketing and Communications
Silver Hill Hospital
Michelle Crecca
SVP Marketing
CBRE
About Me
CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. It operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. The company offers strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing; integrated property sales, and mortgage and structured financing services under the CBRE Capital Markets brand; and valuation services that include market value appraisals, litigation support, discounted cash flow analyses, and feasibility studies, as well as consulting services, such as property condition reports, hotel advisory, and environmental consulting. It also provides facilities management, project management, transaction management, and strategic consulting services to occupiers of real estate; and property management services comprising construction management, marketing, building engineering, accounting, and financial services for owners/investors in office, industrial, and retail properties. In addition, the company provides investment management services under the CBRE Global Investors brand to pension funds, insurance companies, sovereign wealth funds, foundations, endowments, and other institutional investors; and development services under the Trammell Crow Company brand name primarily to users of and investors in commercial real estate. CBRE Group, Inc. was founded in 1906 and is headquartered in Los Angeles.
Laura Svejnar
Head of Global Marketing Strategy & Operations
Amazon Music
Alexandra Méhat
Director, Product Marketing
Fortinet
About Me
Alexandra Mehat is a results-driven Product Marketing Director with over 25 years of experience translating complex technologies into compelling value propositions that drive growth and customer success. Mehat currently serves as Global Product Marketing Director and Team Lead for Fortinet’s Unified SASE solution, leading worldwide strategy and go-to-market execution. Previously, she held product marketing leadership roles driving global B2B networking initiatives at Netgear and Linksys. Alexandra holds a Master of Science in Business and Telecom from Telecom Sud-Paris and a BBA from Université Paris Dauphine.
Amanda Solomon
Former VP, Digital Growth & Creator
Playboy
Ingrid Gliottone
Chief Experience Officer
BlackCloak
About Me
In Ingrid Gliottone’s executive leadership role, Ingrid is responsible for ensuring that all BlackCloak digital protection clients attain peace of mind knowing that themselves, their families, and by extension their companies, are well-protected from targeted cyberattacks, financial fraud, and identity theft, among other modern-day digital risks. In 2021, Ingrid was recognized as “A Top Woman in Cybersecurity” by Cyber Defense Magazine. Currently, Ingrid oversees the close collaboration between BlackCloak’s client service and security operations center (SOC) teams. Under her leadership, Ingrid ensures that all BlackCloak customer-centric strategies, from onboarding and ad hoc client support to monthly CISO reports, client education, and threat notifications, among other initiatives, are executed with an exceptional experience that results in increased customer loyalty and renewals. Ingrid is also the architect of the Concierge Client Support team that is akin to the Genius Bar of cybersecurity & online privacy - experts in both the subject matter and in making people feel at ease. She’s created an entire library of educational materials, including client guides, webinars and Q&As, designed to be digestible by cybersecurity practitioners and novices alike. Prior to BlackCloak, Ingrid served as Director of Customer Success at ProcessUnity, where she was responsible for both the entire customer engagement lifecycle and the oversight of all client due diligence requests and audits. Previously, Ingrid also held leadership and customer-focused roles at Viewpost, where she led the initiative for establishing and implementing a risk-based vendor assurance review program founded on the ISO/IEC 27001/2 security standard in addition to Federal and State Data Privacy regulations (including GLBA and HIPAA), and PCI- DSS). Ingrid also served as a Risk Specialist and Privacy subject-matter expert for the Royal Bank of Scotland’s U.S. operations, managing the bank’s Data Breach/Customer Incident Response program. During her tenure at the bank, Ingrid was responsible for implementing a risk-based third-party vendor assurance review program founded on the ISO/IEC 27001/2, in addition to Federal and State Data Privacy regulations (including GLBA and HIPAA), and PCI-DSS. Ingrid is a certified Information Privacy Professional (CIPP/US) and a Certified Information Privacy Professional/Information Technology (CIPP/IT) through the International Association of Privacy Professionals (IAPP). Ingrid holds a B.A. in Mathematics from the College of the Holy Cross, a MBA from the University of Rhode Island and a Master's in Information Assurance from Northeastern University.
Agenda
All times Eastern Time
8:30 AM - 9:30 AM
Registration & Breakfast
9:30 AM - 9:40 AM
Opening Remarks
Welcome from C-Vision International. Framing the day and the questions that define marketing leadership in 2027.
9:40 AM - 9:55 AM
Vision Voices Keynote
Who Really Owns Growth? Redefining the CMO-CEO Relationship
As digital ecosystems expand, so does the complexity of proving marketing’s contribution to revenue. Organizations are facing difficult tradeoffs between brand investment, demand generation, and short-term commercial pressure. This conversation addresses the uncomfortable reality that not everything can be attributed equally, and explores how leaders are making strategic decisions about where to invest, where to accept ambiguity, and how to align marketing with business priorities.
10:00 AM - 10:40 AM
Keynote Panel
Marketing Through the Deal: What CMOs Wish They Knew Before the M&A
Unlock insights into the evolving landscape of brand strategy and organizational change as mergers and acquisitions reshape marketing functions. Explore the impact of transformation on brand narrative, team structures, and the CMO’s seat at the table. Gain actionable insights into defining new roles, maintaining brand coherence, and charting a path forward in a rapidly changing organizational landscape.
10:45 AM - 11:15 AM
Keynote
Taking a Stand Without Losing Ground: Brand Strategy in an Era of Political and Cultural Polarisation
Every CMO is navigating a world where silence is a statement and speaking is a risk. Marketing is reshaping how organizations operate, but it is also reshaping how brand trust is created, distributed, and exploited. As audiences become less predictable and more vocal, traditional brand models are being pushed beyond their limits. This conversation examines how leaders are adapting their brand posture to account for cultural tensions, limited consensus, and evolving stakeholder expectations.
11:15 AM - 11:30 AM
Networking Break
11:30 AM - 12:15 PM
Panel
From Vanity to Value: Building a Marketing Measurement Framework That Actually Influences Decisions
GenAI is reshaping how marketing work gets done, forcing organizations to rethink traditional metrics, team structures, and how value is reported. At the same time, pressure to demonstrate ROI persists, and the definition of 'marketing effectiveness' is shifting. This conversation examines how leaders are restructuring measurement frameworks, redefining what success looks like, and making strategic decisions about where human judgment remains critical.
12:20 PM - 1:00 PM
Panel
The Skills Gap Nobody Talks About: What Tomorrow's Marketing Leaders Need That Today's Don't Have
Technology alone cannot future-proof marketing organizations. Human capability, curiosity, and commercial acumen remain some of the most critical and least scalable elements of marketing leadership. This session explores how leaders are building the bench behind them, redefining the skills that matter, and aligning teams around shared accountability in an increasingly complex and AI-augmented environment.
1:05 PM - 1:20 PM
Fireside Chat
Beyond GenAI: From Productivity Gains to Marketing Transformation
Many marketing organizations have seen early gains from generative AI, but the next challenge is translating those gains into meaningful transformation. This discussion focuses on how leaders are moving beyond isolated use cases to embed AI into core marketing processes, while balancing innovation with governance, brand integrity, and long-term sustainability.
1:20 PM - 2:00 PM
Lunch & Disruptor Showcase
Networking Break
Seated lunch with open networking across all attendee communities.
2:05 PM - 2:20 PM
Disruptor
The Attention Recession: Why Nobody Is Watching and What CMOs Are Doing About It
Consumer attention has not shortened - but trust in brand messaging has collapsed. Marketing leaders must shift from reach-and-frequency models to rethinking how they earn and hold attention in a world of infinite content and finite trust. This session takes a candid look at the scale of the problem, the real levers CMOs are pulling, and why waiting may create long-term brand exposure that cannot be easily reversed.
2:25 PM - 3:00 PM
Fireside Chat
After the Hype: What Marketing Leadership Actually Looks Like in a Post-GenAI World
AI investment is accelerating across every marketing function, yet measurable business impact remains inconsistent. Many organizationsare struggling to move beyond pilots, with fragmented use cases and unclear ownership slowing progress. This session explores why AI initiatives fail to scale, where value is being lost between experimentation and execution, and how leaders are redefining success.
3:05 PM - 3:40 PM
Fireside Chat
The Ethics of Personalisation: How Far Is Too Far When AI Knows Everything About Your Customer
Hyper-personalisation is the holy grail of modern marketing and one of its greatest ethical minefields. Despite advances in AI, the line between relevant and intrusive continues to shift. Challenges around privacy, consent, and brand trust continue to limit what organisations can realistically achieve. This session explores why the ‘personalisation problem’ is not improving at the pace of AI innovation, and how leaders are addressing the widening gap between ambition and responsibility.
3:40 PM - 4:00 PM
Networking Break
4:00 PM - 4:15 PM
Vision Voices
The Infinite Brand: Building Marketing Organisations That Outlast Their Leaders
As enterprises accelerate AI adoption and leadership cycles shorten, they are becoming increasingly reliant on brand foundations that can survive transitions. This session explores how leaders are navigating tradeoffs between personalisation and consistency, evaluating long-term brand equity in AI-augmented environments, and making strategic decisions about what to build, what to delegate, and how to avoid lock-in to a single leader's vision.
4:20 PM - 4:55 PM
Fireside Chat
Green or Greenwashed? Navigating Sustainability as a Brand Imperative Without Losing Credibility
Sustainability is shifting from a corporate responsibility statement to a commercial battleground. Consumers are sophisticated, regulators are watching, and the cost of getting it wrong has never been higher. This session explores what it takes to build genuinely credible sustainability narratives - and what separates authentic positioning from reputational risk.
4:55 PM - 5:00 PM
Closing Remarks & Raffle Giveaway
A synthesis of the day's defining themes and an open invitation to continue the conversation.
5:00 PM - 6:00 PM
Cocktail Reception
An informal close to the day - open bar, canapes and continued conversation. Speakers and attendees mix freely.