The Future of Customer Experience & Marketing

CX & CMO Luncheon

September 27, 2023 - New York, NY

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Valerie Nifora Accenture
Valerie Nifora

Global Marketing Leader


Think Tank Speaker

Valerie Nifora has served as a Marketing and Communications Leader for Fortune 500s for over 25 years. Her love of strategy and storytelling has earned her more than twenty awards for both professional achievements and written works. Her business book, Unleash the Power of You: A Step-by-Step Guide to Creating Your Own Personal Brand debuted as a #1 new release on Amazon and was a recent recipient of a global award.

Michelle Crecca CBRE
Michelle Crecca

SVP Marketing


Think Tank Speaker

CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. It operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. The company offers strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing; integrated property sales, and mortgage and structured financing services under the CBRE Capital Markets brand; and valuation services that include market value appraisals, litigation support, discounted cash flow analyses, and feasibility studies, as well as consulting services, such as property condition reports, hotel advisory, and environmental consulting. It also provides facilities management, project management, transaction management, and strategic consulting services to occupiers of real estate; and property management services comprising construction management, marketing, building engineering, accounting, and financial services for owners/investors in office, industrial, and retail properties. In addition, the company provides investment management services under the CBRE Global Investors brand to pension funds, insurance companies, sovereign wealth funds, foundations, endowments, and other institutional investors; and development services under the Trammell Crow Company brand name primarily to users of and investors in commercial real estate. CBRE Group, Inc. was founded in 1906 and is headquartered in Los Angeles.

Danny Williams Growegy
Danny Williams



Think Tank Speaker

Danny started his career in government and public relations, working with companies such as Wells Fargo and PG&E before stepping fully into marketing in 2008. As a digital marketer working on mobile-first initiatives, Danny worked for companies such as PayPal, Gyft, and First Data before starting his own marketing agency in 2015. In 2020, Danny joined together with a talented team to create Growegy to provide marketing enablement. In his spare time he enjoys everything outdoors, wrenching on vehicles, playing soccer and probably spends too much time on IG. Linkedin -


All times Eastern Time

10:00 AM-10:30 AM


10:30 AM-11:00 AM

Morning Networking

11:00 AM-11:05 AM

Opening Remarks

11:05 AM-11:50 AM

Enhance And Optimize The Customer Experience

As the world continues to recover from the COVID-19 pandemic, it is crucial for CMOs to prioritize enhancing and optimizing the customer experience. With customers relying heavily on digital channels and remote interactions, the customer experience has become even more critical in driving engagement, loyalty, and ultimately, business growth. CMOs must leverage data analytics, digital technologies, and cross-functional collaboration to develop and execute customer-centric strategies that address evolving customer needs and preferences. By providing a seamless and personalized customer experience across all touchpoints, CMOs can build brand loyalty and trust in a post-pandemic world, driving long-term business success. In today's competitive landscape, the CMOs who successfully prioritize and enhance the customer experience will be the ones who thrive.

11:55 AM-12:30 PM

Burdensome Cross-Functional Collaboration Yields Worse Organizational Outcomes

Cross-functional collaboration is essential for businesses to achieve their goals and drive growth. However, when collaboration is burdensome and poorly managed, it can lead to negative outcomes such as delays, miscommunication, and reduced productivity. This can ultimately harm the organization's bottom line and lead to employee dissatisfaction. To avoid these issues, companies must develop effective collaboration strategies that prioritize clear communication, goal alignment, and a shared vision.

12:30 PM-1:30 PM

Lunch & Networking

1:10 PM-1:25 PM

The Importance of the Personal Brand for the C-Suite

Vital to anyone’s career is her personal brand. C-level executives often identify their personal brands with their organization. But to adapt to shifts in work environments more is required. A personal brand is comprised of many more parts than our professions. In this micro-session you’ll learn the elements of an authentic personal brand and quick tips on how to bring it to life.

1:50 PM-2:35 PM

Shifting Customer Behaviors Amplify Uncertainty

Rapid advancements in technology and the growing importance of social media have led to significant changes in customer behavior. Customers now expect personalized experiences, instant gratification, and a seamless omnichannel experience. These changes have created new challenges for businesses, as they struggle to keep up with evolving customer demands while also adapting to shifting market conditions. Companies that fail to respond to these changes risk losing market share and falling behind their competitors.

2:35 PM-2:45 PM

Closing Remarks & Networking

In Partnership With