When AI learns from your employees, your customers and your partners, three questions follow close behind. Who agreed, who benefits and who gets a say? Here in Los Angeles, the entertainment industry has already written consent and compensation for digital replicas into its agreements, and every other industry is now facing its own version of the same conversation. California's rules on automated decisionmaking, which apply from January 2027, add a legal edge to it.
This opening keynote explores how to build consent into AI programs from the start. How to be clear about what data and decisions AI touches, how to treat employee voices, faces and expertise with respect, and why the organizations that get this right earn a trust that becomes its own competitive advantage.
