Podcast

The Agile Customer Journey - Summer Reading Executive Book Club

A conversation on what’s next for customer journeys.

As part of Pega’s Summer Reading Executive Book Club, we brought together marketing and CX leaders for a fireside chat with Greg Kihlström, author of The Agile Brand Guide: Customer Journey Management & Orchestration.

From personalization and decisioning to creating more connected customer experiences, the session will explore how leading organizations are rethinking the way they orchestrate the customer journey.