The Why, How & What of Customer Data Platform ‘Smart Hubs’

CXO Breakfast

May 23, 2023 - London, UK
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May 23, 2023

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All times United Kingdom Time

8:30 AM-11:00 AM

The Why, How & What of Customer Data Platform ‘Smart Hubs’

Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.

Chair
Martina Fuchs
Martina Fuchs

Martina Fuchs

Martina Fuchs is an international TV anchor, business journalist, event moderator, expert on China and the Middle East, and speaks 9 languages. She currently works as a European business correspondent for China's news agency Xinhua, international media ambassador and board member for the Montreux Jazz Festival China, and as an advisor for the St. Gallen Symposium and the Lang Lang International Music Foundation and is based in London and Zurich. Martina holds a Master in International Economic History from the University in Geneva, Switzerland, a Postgraduate Diploma in TV Journalism from the American University in Cairo, Egypt, and a Master of Science in Global Finance (MSGF) from the Hong Kong University of Science and Technology (HKUST) and the New York University (NYU) Stern Business School.
Panelists
Danielle Woolley Acquia Ltd
Danielle Woolley

Senior Marketing Cloud Consultant

Acquia Ltd

Caroline Hack IBM
Caroline Hack

Associate Partner New Media and Advertising

IBM

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Acquia Ltd
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