Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.
Visionaries
Danielle Woolley
Senior Marketing Cloud Consultant
Acquia Ltd
Caroline Hack
Associate Partner New Media and Advertising
IBM
Camilla Clarkson
Brand and Communications Consultant
self employed
Martina Fuchs
Advisor, Television Anchor, Business Correspondent
Martina Fuchs
Agenda
May 23, 20238:30 AM-11:00 AM
The Why, How & What of Customer Data Platform ‘Smart Hubs’
Speakers
Danielle Woolley
Senior Marketing Cloud Consultant
Acquia Ltd
Caroline Hack
Associate Partner New Media and Advertising
IBM
Together With
Don’t take our word for it
What Our Community Says
Visionary
I cannot thank you enough for putting up such a fabulous show. I genuinely applaud all the efforts that goes to pull off such an event. Plus the presentation format of the speakers, demos, and forums by AWS and Oracle was absolutely engaging. It was one of the best industry-led technical expositions I attended in recent times. Hats off!
Partner
Attended the C-Vision International CISO Dinner last night and to sum it up in one word, 'Wow!' Incredibly well-moderated discussion and investigation into different viewpoints. I appreciate the openness of all the attendees to share their unique experiences and perspectives. I learned a lot, had a ton of fun, and look forward to further events like this.
Visionary
Yesterday I attended a lovely CISO networking dinner about ransomware, organized by C-Vision International in partnership with Illusive. Thank you for the great discussions and the whole organization.
Partner
We have been partnered with C-Vision for over a year and have participated in several executive roundtables associated with major cloud hyperscalers. The audience CVision can bring is world-class, and the events are executed flawlessly. Our partnership has resulted in several new digital transformation engagements with Fortune 100 firms. We look forward to continuing.
