Executive Event

Journey to Generative AI

July 24, 2024 - Chicago, IL

Visionaries

Kevin McCurdy AWS
Kevin McCurdy

Global APN Segment Lead for Consumer Goods

AWS

Custom Speaker

Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc. which was acquired by E2open. He has led engagements with leading CPG companies including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s- Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz. He also was Co-Founder and Vice President of Business Development and Services at Mercari Technologies, Inc. which delivered space optimization solutions for CPG and retail companies. Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly Manugistics). Kevin has 25+ years of experience in supply chain management, category management, and demand signal management working with leading global CPG companies and retailers. He holds a Bachelor of Science degree in Business Logistics and International Business from the Pennsylvania State University. He also studied British Economics and the European Union at the University of Manchester in Manchester, England.

Kelli Such AWS
Kelli Such

Americas Data Strategy Leader

AWS

Custom Speaker

Kelli leads the Americas Data Strategy team working with AWS customers to transform their businesses using data, analytics and machine learning. Kelli is a seasoned leader with over 30 years of data and analytics experience across a wide variety of functions including supply chain, manufacturing, sales, and contact center management where she used insights to drive improved customer experiences, revenue, and cost productivity outcomes. Kelli's experience also includes creating analytics programs from establishing strategy, building stakeholder alignment, creating and enabling teams down to project execution and support. Given she has spent considerable time in industry CPG roles along with software start-up positions, Kelli intimately understands the challenges facing customers from a people, process, and technology perspective and actively partners with them to unlock business value and sustain momentum.

July 24, 2024

Agenda

All times Central Time

8:30 AM-9:00 AM

Welcome & Registration


9:15 AM-9:20 AM

Opening Remarks




10:15 AM-10:30 AM

Networking Break


10:30 AM-11:00 AM

Innovation Showcase

Explore the powerful combination of AWS and Salesforce to increase customer lifetime value with hyper-personalization using AI and real-time data. We’ll also dig into the trends shaping the 2024 holiday season shaping the Retail and Consumer Goods industry.


11:10 AM-11:55 AM

Navigating the Generative AI Landscape

Let's explore the transformative potential of Generative AI, guided by insights from cloud experts and industry leaders. We'll delve into real-world examples of AI innovations, strategies for C-level executives to integrate AI successfully, and best practices for enhancing customer experiences and driving business growth. Our discussion will also cover the most anticipated advancements in Generative AI over the next 12-24 months and their potential impact on businesses. Additionally, we'll address the ethical and regulatory considerations surrounding AI use, and examine the build vs. buy decisions executives face when choosing AI solutions.


11:55 AM-12:05 PM

Networking Break


12:05 PM-12:20 PM

Starting Your Generative AI Journey


12:20 PM-1:35 PM

Executive Roundtable Lunch


1:35 PM-1:45 PM

Closing Remarks & Networking


Together With