Visionary

American Marketing Association (AMA) 4 under 40 4x Effie Finalist 2X Shorty Award Finalist 2x OMMA Awards Winner Direct Marketing News (DMN) 40 under 40 Served as the Area Product Owner, Firmwide Media (AdTech/MarTech) for JPMC, overseeing a portfolio of 27 technology platforms, including Customer Data Platforms, Identity Management, Multi-Touch Attribution, among others Engineered truth® campaign’s first-ever customer data platform (CDP) to improve data management frameworks that processed more than 1B consumer data points to optimize ad spend and creative optimization, driving $14M in media reinvestment Lead development, design, and implementation of the truth® campaign’s identity resolution solution – moving beyond 3rd party cookies with a primary focus on first party data for targeting, media activation, and attribution in conjunction with developing a cookie-less data lake which is now leverage for Multi-Touch Attribution (MTA) across paid, owned, and operated channels