The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth
Executive Event
July 30, 2025 - Chicago, IL
Visionaries
Reuben Katz
Sr. Director Business Development
NVISION, A BradyPLUS Company
Christopher Olsen
Director of Marketing, Omni Operations
maurices
About Me
Christopher Olsen serves as Marketing Director, Omni Operations at maurices, a leading women’s fashion retailer known for offering inclusive, affordable fashion for women of all sizes. With over 20 years of experience in retail and visual merchandising, Christopher brings a dynamic blend of strategic insight and creative leadership, shaped by roles at brands including GAP Inc. and Meijer. In his current role, Christopher oversees In-Store Marketing, Ecommerce Photography and Marketing Operations driving initiatives that connect seamlessly across channels. With a passion for crafting amazing customer-centric journeys, he leads teams with a focus on innovation and impact to deliver on the brand’s mission of empowering women through style and confidence. Outside of work, Christopher finds joy in the rhythm of a good run, the adventure of exploring new places, and the natural beauty of the Great Lakes.
Jennifer Allocco Morris
President & Founder
JenCares Corp
About Me
Jennifer Allocco Morris is an accomplished marketing executive, venture founder, and innovation strategist. Most recently CMO of Wintrust Financial, she helped double the bank’s assets to $63B by transforming its marketing into a data-driven, performance-focused engine. She has led teams at Guaranteed Rate, co-founded the digital gift card platform Giftbar, and built B2B and B2C growth engines across fintech, healthcare, and retail. A University of Chicago MBA and one of the few Latina founders to raise venture capital in tech, Jennifer is also a passionate advocate for women’s advancement and committed to closing the equity gap and mentoring the next generation of leaders.
Anne Hanch
SVP of Global Procurement
Hyatt Hotels Corporation
Jennifer Belongia-Barak
Head of Marketing
FCL Builders
Allison Fishman
VP, Marketing
Robert Bosch Tool
Nancy Kavadas
VP, Marketing
Lirio
About Me
KeyCare is an Epic-based virtual care platform designed to help forward-thinking health systems improve access and quality by expanding their virtual care options for patients. KeyCare enables health systems to easily augment their care teams, optimize capacity, and widen their digital front doors by offering access to an independent, nationwide network of urgent care and behavioral health providers who work on an instance of Epic optimized for virtual care. KeyCare intends to add other virtual care specialties in the future.
Megan Trout
Director of Brand Management
Fontaine Santé
Nicole Berry
Marketing Manager
Chicago Housing Authority
Jessica Hyde
Marketing Director
Spectra Premium
Rebeca Bechily
Head of Marketing
PharmaEssentia
Jenny Riley
CMO
TYLin
Joshua Carter
Manager, Marketing Technology & Operations
Digital Federal Credit Union
Anthony Marshall
Sr. Director of Omni-Channel Growth
Keurig Dr Pepper
July 30, 2025
Attend this event
Agenda
All times Central Time
8:30 AM-9:20 AM
Welcome & Registration
9:20 AM-9:30 AM
Opening Remarks
9:30 AM-9:50 AM
The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth
Reuben Katz
Sr. Director Business Development
NVISION, A BradyPLUS Company
9:55 AM-10:40 AM
Chaos to Clarity: How Leading Brands Transformed Marketing Execution with a Strategic Partner.
Inefficiencies, fragmented processes, and disconnected teams can quietly drain resources and stand in the way of growth. In this candid panel discussion, marketing leaders from well-known brands share their real-world journeys from operational overwhelm to streamlined success. Today we'll explore what life looked like before bringing on a strategicmarketing execution partner — and the tangible impact since. From uncovering hidden costs to freeing up internal teams for higher-value work, panelists will reveal the behind-the-scenes decisions, lessons learned, and measurable outcomes that came from optimizing their marketing operations. If you’re facing increasing complexity with limited bandwidth, this session offers an honest, peer-driven perspective on what’s possible when execution is no longer a barrier to growth
Christopher Olsen
Director of Marketing, Omni Operations
maurices
Jennifer Allocco Morris
President & Founder
JenCares Corp
Anne Hanch
SVP of Global Procurement
Hyatt Hotels Corporation
10:40 AM-11:00 AM
Networking Break
11:00 AM-11:20 AM
From Insights to Action
In the race to cut waste, reduce costs, and accelerate speed-to-market of their in-store activations, many marketing leaders face a familiar challenge: where to begin. This session pulls back the curtain on what happens when brands take a deep, professional look at their marketing supply chain for these programs. You’ll hear powerful insights uncovered during real-world assessments—revealing hidden inefficiencies, untapped opportunities, and fast wins. A marketing executive will share his firsthand experience, outlining the journey from diagnostic to decision-making—and the transformation that followed. Learn how they unlocked smarter workflows, stronger store-level execution, greater visibility, and meaningful cost savings. Walk away with proven strategies and practical takeaways you can apply immediately to elevate your own marketing operations.
11:25 AM-11:55 AM
Roundtable Discussion
12:00 PM-1:00 PM
Lunch
1:00 PM-1:15 PM
Closing Remarks
In Partnership With
