The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth

Executive Event

July 30, 2025 - Chicago, IL
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Visionaries

Reuben Katz NVISION, A BradyPLUS Company
Reuben Katz

Sr. Director Business Development

NVISION, A BradyPLUS Company

Michael DiFranco NVISION, A BradyPLUS Company
Michael DiFranco

Sr. Director of Business Development

NVISION, A BradyPLUS Company

Christopher Olsen maurices
Christopher Olsen

Director of Marketing, Omni Operations

maurices

About Me

Christopher Olsen serves as Marketing Director, Omni Operations at maurices, a leading women’s fashion retailer known for offering inclusive, affordable fashion for women of all sizes. With over 20 years of experience in retail and visual merchandising, Christopher brings a dynamic blend of strategic insight and creative leadership, shaped by roles at brands including GAP Inc. and Meijer. In his current role, Christopher oversees In-Store Marketing, Ecommerce Photography and Marketing Operations driving initiatives that connect seamlessly across channels. With a passion for crafting amazing customer-centric journeys, he leads teams with a focus on innovation and impact to deliver on the brand’s mission of empowering women through style and confidence. Outside of work, Christopher finds joy in the rhythm of a good run, the adventure of exploring new places, and the natural beauty of the Great Lakes.
Jennifer Allocco Morris JenCares Corp
Jennifer Allocco Morris

President & Founder

JenCares Corp

About Me

Jennifer Allocco Morris is an accomplished marketing executive, venture founder, and innovation strategist. Most recently CMO of Wintrust Financial, she helped double the bank’s assets to $63B by transforming its marketing into a data-driven, performance-focused engine. She has led teams at Guaranteed Rate, co-founded the digital gift card platform Giftbar, and built B2B and B2C growth engines across fintech, healthcare, and retail. A University of Chicago MBA and one of the few Latina founders to raise venture capital in tech, Jennifer is also a passionate advocate for women’s advancement and committed to closing the equity gap and mentoring the next generation of leaders.
Anne Hanch Hyatt Hotels Corporation
Anne Hanch

SVP of Global Procurement

Hyatt Hotels Corporation

Jennifer Belongia-Barak FCL Builders
Jennifer Belongia-Barak

Head of Marketing

FCL Builders

Allison Fishman Robert Bosch Tool
Allison Fishman

VP, Marketing

Robert Bosch Tool

Megan Trout Fontaine Santé
Megan Trout

Director of Brand Management

Fontaine Santé

Jessica Hyde Spectra Premium
Jessica Hyde

Marketing Director

Spectra Premium

Joshua Carter Digital Federal Credit Union
Joshua Carter

Manager, Marketing Technology & Operations

Digital Federal Credit Union

Erik Natonton C-Vision International
Erik Natonton

Sr Director, Partnerships

C-Vision International

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July 30, 2025

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Agenda

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All times Central Time

8:30 AM - 9:20 AM

Welcome & Registration

9:20 AM - 9:30 AM

Opening Remarks

9:30 AM - 9:50 AM

The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth

As marketing complexity accelerates, many organizations struggle to keep execution efficient and scalable. This session explores how leading CPG and retail brands are applying supply chain management principles to unlock growth, reduce waste, and enable marketers to focus on strategy—not administrative tasks. Attendees will hear real-world examples, learn a framework for identifying inefficiencies, and gain practical tools for improving marketing operations. Whether you're in marketing, procurement, or operations, this session offers a fresh perspective on how to align cross-functional teams and drive results through smarter execution.
Reuben Katz NVISION, A BradyPLUS Company
Reuben Katz

Sr. Director Business Development

NVISION, A BradyPLUS Company

9:55 AM - 10:40 AM

Chaos to Clarity: How Leading Brands Transformed Marketing Execution with a Strategic Partner.

Inefficiencies, fragmented processes, and disconnected teams can quietly drain resources and stand in the way of growth. In this candid panel discussion, marketing leaders from well-known brands share their real-world journeys from operational overwhelm to streamlined success. Today we'll explore what life looked like before bringing on a strategicmarketing execution partner — and the tangible impact since. From uncovering hidden costs to freeing up internal teams for higher-value work, panelists will reveal the behind-the-scenes decisions, lessons learned, and measurable outcomes that came from optimizing their marketing operations. If you’re facing increasing complexity with limited bandwidth, this session offers an honest, peer-driven perspective on what’s possible when execution is no longer a barrier to growth

Chair
Erik Natonton C-Vision International
Erik Natonton

Sr Director, Partnerships

C-Vision International

Panelists
Christopher Olsen maurices
Christopher Olsen

Director of Marketing, Omni Operations

maurices

Christopher Olsen serves as Marketing Director, Omni Operations at maurices, a leading women’s fashion retailer known for offering inclusive, affordable fashion for women of all sizes. With over 20 years of experience in retail and visual merchandising, Christopher brings a dynamic blend of strategic insight and creative leadership, shaped by roles at brands including GAP Inc. and Meijer. In his current role, Christopher oversees In-Store Marketing, Ecommerce Photography and Marketing Operations driving initiatives that connect seamlessly across channels. With a passion for crafting amazing customer-centric journeys, he leads teams with a focus on innovation and impact to deliver on the brand’s mission of empowering women through style and confidence. Outside of work, Christopher finds joy in the rhythm of a good run, the adventure of exploring new places, and the natural beauty of the Great Lakes.
Jennifer Allocco Morris JenCares Corp
Jennifer Allocco Morris

President & Founder

JenCares Corp

Jennifer Allocco Morris is an accomplished marketing executive, venture founder, and innovation strategist. Most recently CMO of Wintrust Financial, she helped double the bank’s assets to $63B by transforming its marketing into a data-driven, performance-focused engine. She has led teams at Guaranteed Rate, co-founded the digital gift card platform Giftbar, and built B2B and B2C growth engines across fintech, healthcare, and retail. A University of Chicago MBA and one of the few Latina founders to raise venture capital in tech, Jennifer is also a passionate advocate for women’s advancement and committed to closing the equity gap and mentoring the next generation of leaders.
Anne Hanch Hyatt Hotels Corporation
Anne Hanch

SVP of Global Procurement

Hyatt Hotels Corporation

Michael DiFranco NVISION, A BradyPLUS Company
Michael DiFranco

Sr. Director of Business Development

NVISION, A BradyPLUS Company

10:40 AM - 11:00 AM

Networking Break

11:00 AM - 11:20 AM

From Insights to Action

In the race to cut waste, reduce costs, and accelerate speed-to-market of their in-store activations, many marketing leaders face a familiar challenge: where to begin. This session pulls back the curtain on what happens when brands take a deep, professional look at their marketing supply chain for these programs. You’ll hear powerful insights uncovered during real-world assessments—revealing hidden inefficiencies, untapped opportunities, and fast wins. A marketing executive will share his firsthand experience, outlining the journey from diagnostic to decision-making—and the transformation that followed. Learn how they unlocked smarter workflows, stronger store-level execution, greater visibility, and meaningful cost savings. Walk away with proven strategies and practical takeaways you can apply immediately to elevate your own marketing operations.

Michael DiFranco NVISION, A BradyPLUS Company
Michael DiFranco

Sr. Director of Business Development

NVISION, A BradyPLUS Company

Christopher Olsen maurices
Christopher Olsen

Director of Marketing, Omni Operations

maurices

Christopher Olsen serves as Marketing Director, Omni Operations at maurices, a leading women’s fashion retailer known for offering inclusive, affordable fashion for women of all sizes. With over 20 years of experience in retail and visual merchandising, Christopher brings a dynamic blend of strategic insight and creative leadership, shaped by roles at brands including GAP Inc. and Meijer. In his current role, Christopher oversees In-Store Marketing, Ecommerce Photography and Marketing Operations driving initiatives that connect seamlessly across channels. With a passion for crafting amazing customer-centric journeys, he leads teams with a focus on innovation and impact to deliver on the brand’s mission of empowering women through style and confidence. Outside of work, Christopher finds joy in the rhythm of a good run, the adventure of exploring new places, and the natural beauty of the Great Lakes.
11:25 AM - 11:55 AM

Roundtable Discussion

12:00 PM - 1:00 PM

Lunch

1:00 PM - 1:15 PM

Closing Remarks

Together With

NVISION, A BradyPLUS Company
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The day was awesome and the evening exceeded my wildest expectations. I've never been to a dinner like that where a table with 12 CIOs/CISOs was focused exclusively on Netskope. Just fantastic.
Thank you for including me!
I look forward to the next time we have the opportunity to meet

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