The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth

Executive Event

July 30, 2025 - Chicago, IL
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July 30, 2025

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Agenda

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All times Central Time

8:30 AM-9:20 AM

Welcome & Registration

9:20 AM-9:30 AM

Opening Remarks

9:30 AM-9:50 AM

The Hidden Growth Engine: Optimizing Marketing Execution to Drive Growth

As marketing complexity accelerates, many organizations struggle to keep execution efficient and scalable. This session explores how leading CPG and retail brands are applying supply chain management principles to unlock growth, reduce waste, and enable marketers to focus on strategy—not administrative tasks. Attendees will hear real-world examples, learn a framework for identifying inefficiencies, and gain practical tools for improving marketing operations. Whether you're in marketing, procurement, or operations, this session offers a fresh perspective on how to align cross-functional teams and drive results through smarter execution.
9:55 AM-10:15 AM

Unlocking the Efficiencies: A Case Study on the value of NVISION’s Assessment

Companies are continuously chasing efficiency and effectiveness. This presentation dives into a real-world case study where NVISION's assessment services were employed to optimize a company's marketing supply chain. By conducting a comprehensive evaluation with an ‘outside the bubble’ perspective, NVISION identified key areas of improvement, leading to enhanced operational workflows and significant cost savings. Attendees will gain insights into the assessment process, the challenges encountered, and the strategic solutions implemented. This session offers valuable takeaways for organizations aiming to streamline their marketing operations and achieve measurable results.

10:15 AM-10:35 AM

Networking Break

10:35 AM-11:20 AM

Chaos to Clarity: How Leading Brands Transformed Marketing Execution with a Strategic Partner.

Inefficiencies, fragmented processes, and disconnected teams can quietly drain resources and stand in the way of growth. In this candid panel discussion, marketing leaders from well-known brands share their real-world journeys from operational overwhelm to streamlined success. Today we'll explore what life looked like before bringing on a strategicmarketing execution partner — and the tangible impact since. From uncovering hidden costs to freeing up internal teams for higher-value work, panelists will reveal the behind-the-scenes decisions, lessons learned, and measurable outcomes that came from optimizing their marketing operations. If you’re facing increasing complexity with limited bandwidth, this session offers an honest, peer-driven perspective on what’s possible when execution is no longer a barrier to growth

11:25 AM-11:55 AM

Round Table Discussion

12:00 PM-1:00 PM

Lunch

1:00 PM-1:15 PM

Closing Remarks

In Partnership With

NVISION, A BradyPLUS Company
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Attended the C-Vision International CISO Dinner last night and to sum it up in one word, "Wow!" Incredibly well moderated discussion and investigation into different viewpoints. I appreciate the openness of all the attendees to share their unique experiences and perspectives. I learned a lot, had a ton of fun, and look forward to further events like this!

Tory Knapp

Director of Strategic Accounts, IL Enterprise

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Recently updated my "event vendors I will NEVER work with again" list, DM me if you're interested in the names and stories. On the other hand, I want to recommend Nelson Soares and C-Vision International who are true partners to our success, and I really enjoy working with. Happy to also share the great list of vendors we liked, as there are many of them, and we've recently had the pleasure of joining wonderful events, which we immediately renewed.

Lior Yaari

CEO and Co-founder

Martin

The day was awesome and the evening exceeded my wildest expectations. I've never been to a dinner like that where a table with 12 CIOs/CISOs was focused exclusively on Netskope. Just fantastic.
Thank you for including me!
I look forward to the next time we have the opportunity to meet

Martin tePoele

Regional Sales Manager

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I had the pleasure of joining the C-Vision International, Nordics CISO Council Roundtable with a wonderful group of cyber executives. We had a wonderful, insightful conversation and the whole experience was enjoyable. I made great new contacts and reconnected with existing contacts on really important topics that matter to CISO’s and all in cybersecurity. I’d highly recommend joining in any C-Vision event.

Connie McIntosh

Head of Security Assurance & Head of Solution Security

Maarten Ectors

Intimate, immersive experiences provided by a group of individuals always available to support our needs. Fantastic organization and very high-level executives. The promise was delivered!

Maarten Ectors

Chief Innovation Officer

Bjorn Watne

C-vision's events combine relevant topics with a suitable audience. I found great value at my last attendance, and would definitely consider upcoming events.

Bjørn R. Watne

SVP & CISO

Larry Whiteside

A group very focused in bringing diversity to the discussion table

Larry Whiteside Jr.

CISO

Jeff Vinson 1

I love the engaging format of the councils. Very high level discussions and never a sales pitch. The C-Vision staff members are amazing.

Jeffrey Vinson

SVP CISO

Allison Miller

A very warm welcome and interesting speakers. I was very pleased to be among such a dynamic group.

Allison Miller

CISO

Paige Adams

The process was very well organized by C-Vision. Perfect organization, honest and authentic speakers of high level.

Paige Adams

Group CISO