The Future of Marketing in Financial Services: Balancing Trust & Growth

CMO Dinner

November 15, 2023 - New York, NY

Visionaries

Amy Holtzman CHEQ
Amy Holtzman

CMO

CHEQ

Dinner

As Chief Marketing Officer at CHEQ, the leader in go-to-market security, Amy Holtzman understands the motivation of malicious actors online and how they can come to drain advertising budgets, pollute marketing funnels, and poison CRMs. Previously the CMO and Head of Marketing at Spring Health, AlphaSense and Splash, Amy's passion for continuous learning, building high-performing teams in high-growth environments, and exceptional, data-driven marketing & communications motivate her wherever she steps in.

David Greenberger CHEQ
David Greenberger

VP, Head of North America

CHEQ

Dinner

David leads CHEQ’s North America sales team. Prior to CHEQ, David held leadership roles at Hitachi Vantara, Foursquare, Yext, and Splash. David is well-versed in the world of tech, and how to best provide value to potential customers, and is a founding member of Revenue Collective. David resides in the greater NYC area with his wife and two children.

November 15, 2023

Agenda

All times Eastern Time

5:30 PM-9:00 PM

The Future of Marketing in Financial Services: Balancing Trust & Growth

As safety, security, and privacy considerations continue to intensify for financial services marketers, implementing timely and effective brand-building and acquisition strategies can feel insurmountable. To be successful, today’s marketing leaders must find the delicate balance between protecting the business and propelling it forward. We'll discuss how marketing can lead with robust cybersecurity measures while delivering long-term, efficient growth, the opportunities and risks of AI for brands, and more.

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