Welcome to the official kickoff of the 2026 Marketplace Exchange! Led by Shamsah HIrani, this session frames the core themes, strategic opportunities, and key discussions ahead. Connect early, set your priorities, and discover the exciting things in store for the day.

In this opening keynote, Dai Vu, Managing Director of Cloud Marketplace at Google Cloud, explores how cloud ecosystems are evolving to power the next generation of AI-driven and agentic solutions. Come and gain a forward-looking perspective on the future of AI agents that are poised to reshape enterprise procurement to the next phase of Marketplace and Gemini Enterprise.

Delivering scalable business outcomes with agentic AI requires moving beyond generic models to deeply contextualized, domain-specific systems. This session examines how Gemini Enterprise (GE) for Industry plugins domain-specific skills and MCP connectors securely connect agents with business-critical data to automate critical workflows. Gain actionable insights into building and scaling agentic solutions rooted in strong, unified data foundation to ensure enterprise trust and precision.

Agents will automate the search, but people still close the deal. As workflows shift to AI agents, the fundamentals of great co-selling are becoming more critical than ever. Discover the blueprint for building hyper-relevant joint GTM strategies, eliminating sales friction, and scaling your solutions across the Google Cloud ecosystem.

With the rapid acceleration of the agentic AI transformation, executing an effective go-to-market and activation strategy has never been more critical. In this fireside chat, James Hardie joins a top ISV leader to share practical lessons learned, proven commercial plays, and frontline best practices for taking Agent-as-a-Service solutions to market. Attendees will gain direct insight into what it takes to navigate the evolving agent ecosystem and drive customer adoption.

Meet our sponsors! This panel discussion with Workspan, and one of their top customers examines how Marketplace and co-sell motions are adapting to an agent-first landscape. Attendees will get an inside look at emerging capabilities, forward-looking partner strategies, and what the shift toward autonomous AI agents means for the future of joint pipeline generation and deal acceleration.

Join Scott Densmore, Senior Director of Engineering at Google Cloud, for an exclusive look at the evolving agentic landscape and what lies ahead. This session unveils the upcoming product roadmap designed to power the next generation of AI agents and how shifts in enterprise software delivery will redefine how partners build, distribute, and scale agentic solutions on Google Cloud. 

Step into the future of partner co-marketing and unlock exponential growth in the agentic AI era. Led by Kayla Spiess, Director of Global ISV & Tech Partner Marketing at Google Cloud, this session delivers high-impact strategies, real-world success stories, and proven marketing best practices. Discover how to accelerate your demand generation with Google-funded GTM assets, co-sell effectively through our ecosystem, and position your brand for feature opportunities in Google Cloud's own global marketing campaigns.

Please choose from any of the 3 Breakout session rooms below

Learn how to drive agent adoption via Google Cloud Marketplace by deep diving GTM strategies, activation best practices, and incentives to help you grow your business.

Discover how Google Cloud Marketplace and Gemini Enterprise enable partners to extend their solutions into user-driven, AI-powered workflows. Join this session to learn more about partner program incentives and support designed to accelerate the activation and usage of your integrated solutions.

Led by the Marketplace Partner Solutions Engineering team, in this session attendees will explore best practices for architecting, packaging, and listing production-ready AI Agent & Tools solutions. Designed for technical leads, this deep dive provides clear blueprints and listing patterns to help partners accelerate Marketplace onboarding, ensure operational compliance, and deliver frictionless deployment experiences to enterprise customers.

Come learn from our Marketplace Business Development team best practices on how to achieve growth with Google Cloud Marketplace and Gemini Enterprise. Attendees will explore how to integrate advanced agentic capabilities into their commercial models and unlock high-velocity monetization strategies in the emerging agent economy.