The Future of Marketing

CX & CMO Think Tank

Not Scheduled Yet - Chicago, IL

Visionaries

Esther M (Filler)
Esther Mireya Tejeda

CMO and Chief Strategist

Think Tank Speaker

Esther-Mireya Tejeda was the Former Chief Marketing Officer of Anywhere Real Estate Inc. In her role, she leads all marketing functions across enterprise marketing strategy, performance and growth marketing, digital marketing operations, consumer research and insights, as well as brand strategy and creative. Most recently, Tejeda was the Chief Marketing Officer at SoundExchange, where she transformed the company's go-to-market strategy and rebranded the organization as part of its larger business growth strategy. Prior to SoundExchange, Tejeda was the Senior Vice President of Corporate Communications and Public Relations at Entercom (now Audacy), where she led the marketing communications transformation of the company during its 2017 acquisition of CBS Radio. Tejeda has also held branding and communications roles at Univision, PepsiCo, and Diageo. Tejeda currently chairs the Women in Tech & Product group at Anywhere and is on the board of directors for the Diversity, Equity and Inclusion Council. She is also a member of the board of governors for the National Association of Hispanic Real Estate Professionals. Tejeda earned a Bachelor of Arts from Brown University, a Master of Fine Arts from The New School, and an executive certificate in Financial Analytics and Change Management from The Wharton School at the University of Pennsylvania. She is fluent in Spanish and a proud New York City native.

Michelle C (Filler) CBRE
Michelle Crecca

SVP Marketing

CBRE

Think Tank Speaker

CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. It operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. The company offers strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing; integrated property sales, and mortgage and structured financing services under the CBRE Capital Markets brand; and valuation services that include market value appraisals, litigation support, discounted cash flow analyses, and feasibility studies, as well as consulting services, such as property condition reports, hotel advisory, and environmental consulting. It also provides facilities management, project management, transaction management, and strategic consulting services to occupiers of real estate; and property management services comprising construction management, marketing, building engineering, accounting, and financial services for owners/investors in office, industrial, and retail properties. In addition, the company provides investment management services under the CBRE Global Investors brand to pension funds, insurance companies, sovereign wealth funds, foundations, endowments, and other institutional investors; and development services under the Trammell Crow Company brand name primarily to users of and investors in commercial real estate. CBRE Group, Inc. was founded in 1906 and is headquartered in Los Angeles.

Vildan (Filler) Henkel
Vildan Oenpeker-Cerci

SVP, Marketing Consumer Brands (North America)

Henkel

Think Tank Speaker

Founded in 1876, Henkel is a German chemical and consumer goods company. The company is organized into three globally operating business units, Laundry & Home Care, Beauty Care, Adhesive Technologies. The company does business worldwide and is headquartered in Düsseldorf, Germany.

Not Scheduled Yet