Value Driven Approach to Achieving Better ROI and “Connected Customer Experiences” – Strategies for Leveraging Data, Analytics, and AI to Maximize Marketing Result

CMO Dinner

March 27, 2024 - New York, NY


Akshita Gupta Con Edison
Akshita Gupta

Head of Marketing Analytics

Con Edison


Currently heading the Marketing Analytics function at Consolidated Edison Company of New York (electric utility for New York City and its boroughs along with Westchester). With a master's in Integrated Marketing from New York University and a subsequent Master’s in Analytics from Harrisburg University, her area of work and education has been in Marketing Analytics. Before Con Edison, Akshita worked for media agencies and ad tech before moving into the utility and energy industry. As an alum of NYU, Akshita also guest lectured at NYU for the Data Analytics courses between 2019 and 2020. At Con Edison, she was brought on board to establish the marketing analytics function and manage all stakeholder relationships concerning data for the marketing team at the company. As a member of Women’s organizations, one of her key focuses has been DEI advocacy.

Ibrahim Jackson Ubiquitous Preferred Services
Ibrahim Jackson


Ubiquitous Preferred Services


Ibrahim works with technology, human resource, and other business leaders to develop, upskill, and retool teams of people for next practice leadership in a changing world of work. By providing workshops, coaching, and consulting, with a team of industry experienced professionals, to large-scale enterprises and government agencies, employees are prepared for future opportunities today. Our underpinning Digital Professional Framework governs our people transformation programs with a focus on four key areas: 1. Digital Depth 📱 2. Business Acumen 📊 3. Interpersonal Skills 🤝 4. Social Impact 🌎 Whether transformation, modernization, evolution, or restructuring, all of these changes have a basis for moving the organization forward. Leaders are trusted and relied upon to bring sustainable change to successful completion using competence, appropriate practices, skills, behaviors, and mental models to galvanize people and achieve sustainable change, continuous improvement, and make the most significant impact, so their organization realizes optimal value. TRAINING Our focus on digital and leadership attracts technology leaders and human resource executives working on developing people that need to be ready to lead in an era of emerging technology and where business models are expanding and evolving. We provide standard training, bespoke modules customized to the needs of the organization, modules tailored to the specific business objectives of the organization, and on-demand modules. Our learning journeys are immersive, experiential, and applicable to the particular business challenges our clients have. COACHING While many challenges and opportunities across organizations may be similar, their specific context, focus area, and goals are often unique. Having a coach or executive coach that can be an extension of your brain trust often leads to better decision making, improved results, and career elevation. We use a variety of coaching and group coaching models that help our clients excel at the aforementioned. CONSULTING By pairing our client's institutional knowledge with our broad range of expertise from across many industries, we help leaders tackle today's problems so that they achieve a competitive advantage on their journey towards making a material difference in their business. We perform simple to complex assessments, primary and secondary research, and strategy development where and when needed. When working with us, we own your problem, allowing you to capitalize on the solution's rewards.

Shayna Macklin (1) Rainbow Apparel Co
Shayna Macklin


Rainbow Apparel Co


Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming and Branding. She’s worked both in-house and on the agency side in the entertainment, beauty and CPG spaces. Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy fast fashion brand Rainbow Shops leading their social strategy rebrand and spearheading their first ever Influencer + Content Creator programs. In 2023, Shayna led the launch of Rainbow Shops 5,000 sq foot Rainbow Content Studio in NYC where weekly social shoots are hosted with Influencers and Creators from across the US.

Brett House TransUnion
Brett House

Global VP, Marketing Solutions



Brett is a highly accomplished marketing executive with extensive product marketing, product strategy, growth marketing, and executive leadership experience across the marketing technology, consumer data and identity, data clean room, media strategy, and marketing analytics / measurement space. Most recently, as Global Vice President of Product & Growth Marketing at Neustar, Brett drove double-digit revenue growth leading to an acquisition by TransUnion as part of the executive leadership team of the Marketing Solutions business unit of 500. He transformed Neustar’s multi-product marketing services business into a unified marketing stack comprised of identity, consumer insights, audience targeting, analytics (marketing mix modeling + multi-touch attribution), clean room, and cookie-free media addressability solutions. Previously, as VP of Product & Growth Marketing at eXelate, Brett drove triple-digit revenue growth leading to an acquisition by Nielsen as part of the executive leadership team. He transformed eXelate’s Data Marketplace business into an enterprise SaaS Data Management Platform (DMP) and launched the Nielsen Marketing Cloud. Brett has an MBA from Boston University’s Questrom School of Business.

March 27, 2024


All times Eastern Time

5:30 PM-9:00 PM

Value Driven Approach to Achieving Better ROI and “Connected Customer Experiences” – Strategies for Leveraging Data, Analytics, and AI to Maximize Marketing Result

In today’s highly digitized world, customers engage with companies across many platforms, have hundreds of touchpoints, navigate complex buying journeys, and frequently change brand loyalties. Building a direct and ongoing brand relationship through data-driven programs is key to successful digital engagements - and thereby drive growth, profitability, ROI, and business value. So, how can CMOs through their digital transformation strategies harness the power of data, analytics, and AI to develop personalized connections and maximize their marketing strategies. This session delves into innovative strategies, best practices, and real-world examples, providing a platform for CMOs to share insights on utilizing data-driven approaches for enhanced marketing effectiveness and ROI.

In Partnership With