The Why, How & What of Customer Data Platform ‘Smart Hubs’

CXO Breakfast

May 23, 2023 - London, UK
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Visionaries

Danielle Woolley Acquia Ltd
Danielle Woolley

Senior Marketing Cloud Consultant

Acquia Ltd

Caroline Hack IBM
Caroline Hack

Associate Partner New Media and Advertising

IBM

CAMILA CLARKSON Lyst
Camilla Clarkson

Communications & Marketing Director

Lyst

Martina Fuchs
Martina Fuchs

Advisor, Television Anchor, Business Correspondent

Martina Fuchs

Custom Speaker

Martina Fuchs is an international business journalist, event moderator, music executive, DJ, expert on China and the Middle East, and speaks 9 languages. She currently works as a business correspondent for China's news agency Xinhua, consultant for the IMD business school, board member of the Montreux Jazz Festival China, and is an advisor to the Lang Lang International Music Foundation. Based in London, Zurich and Dubai, she is also the brand ambassador for Switzerland's premium chocolatier Läderach. She recently co-founded the Frequency School with U.S. multi-platinum and Grammy-nominated producer Maejor to bring sound therapy, mental health and wellbeing around the world. Martina is also the executive producer of the "195" song which set a new Guinness World Record for the title “Most nationalities to contribute vocals to a musical recording (single song)” and raises awareness about gender equality and female empowerment.
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May 23, 2023

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All times United Kingdom Time

8:30 AM-11:00 AM

The Why, How & What of Customer Data Platform ‘Smart Hubs’

Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.

Chair
Martina Fuchs
Martina Fuchs

Advisor, Television Anchor, Business Correspondent

Martina Fuchs

Martina Fuchs is an international business journalist, event moderator, music executive, DJ, expert on China and the Middle East, and speaks 9 languages. She currently works as a business correspondent for China's news agency Xinhua, consultant for the IMD business school, board member of the Montreux Jazz Festival China, and is an advisor to the Lang Lang International Music Foundation. Based in London, Zurich and Dubai, she is also the brand ambassador for Switzerland's premium chocolatier Läderach. She recently co-founded the Frequency School with U.S. multi-platinum and Grammy-nominated producer Maejor to bring sound therapy, mental health and wellbeing around the world. Martina is also the executive producer of the "195" song which set a new Guinness World Record for the title “Most nationalities to contribute vocals to a musical recording (single song)” and raises awareness about gender equality and female empowerment.
Panelists
Danielle Woolley Acquia Ltd
Danielle Woolley

Senior Marketing Cloud Consultant

Acquia Ltd

Caroline Hack IBM
Caroline Hack

Associate Partner New Media and Advertising

IBM

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Acquia Ltd
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