Global CX Reinvented: AI, Automation, and Human Creativity at Scale

Executive Dinner

November 20, 2025 - London, England

Visionaries

Fox Ahmed BNP Paribas
Fox Ahmed

Global Head of Cybersecurity & Technology and Data Protection Regulatory Risk

BNP Paribas

About Me

Fox Ahmed is the Global Head of Cybersecurity and Technology Regulatory Engagements at BNP Paribas. He has over 25 years’ experience working for Tier 1 banks with global responsibilities. Fox is currently responsible for ensuring the Group has an effective risk based approach in integrating Governance, Compliance and Regulatory requirements into programmes and digital initiatives with focus on Cybersecurity and Technology Risk Management. He is playing a crucial role in supporting the key digital strategies of the Group by enabling the management of risk at the speed and scale required in today’s digital world.

Georg Ell Phrase
Georg Ell

CEO

Phrase

About Me

A global leader in localization technology with over 300 employees and prestigious clients such as Uber, Shopify, Zendesk, and Deliveroo. Backed by The Carlyle Group, a global private equity firm, Phrase thrives under Georg's extensive experience in the tech industry. With 2 decades of experience, Georg has held significant roles, including CEO of Smoothwall, an education safety-tech business that gained recognition as a Top 100 UK employer under his tenure. He also served as Director for Western Europe at Tesla, leading a team of over 330 people to promote sustainable energy adoption. Before Tesla, Georg was General Manager for EMEA at Yammer, where he facilitated substantial growth and the company's acquisition by Microsoft for $1.2 billion. Georg's career began at Microsoft, where he was a pioneering salesperson for the company's enterprise cloud business in Europe. In addition to his role at Phrase, Georg is a Venture Partner at LocalGlobe and Craft Ventures, and an Advisory Board Member at EQL. He holds a degree in Political Science and Management Studies from St. John’s College, Cambridge.

Puneet Goenka AWS
Puneet Goenka

Industry Leader- Retail

AWS

About Me

Puneet, As Head of Sales for AWS Retail sector in the UK, is focused on delivering transformative outcomes through a blend of AI, data, and cloud technologies. with over 25 years of experience enabling technology initiatives and building high-performing teams with companies like Apple, Agilent Inc, Tata group, Applied Materials across the Silicon Valley, UK and Europe. He believes in drive sustainable growth, build high-performing teams, and help enterprises unlock tangible value through innovation and new tech adoption. Puneet brings vision and execution to scale strategic program, fuel digital transformation—empowering people, fostering a culture of innovation, and driving meaningful business outcomes.

November 20, 2025

Agenda

All times United Kingdom Time

6:00 PM-9:30 PM

Global CX Reinvented: AI, Automation, and Human Creativity at Scale

Customer experience is entering a new era one where AI, automation, and human creativity converge to shape how global enterprises engage, scale, and grow. At this private roundtable, senior executives will explore how to align efficiency, growth, and resilience as top CxO priorities.

Discussion will center on how AI is redefining engagement strategies, where automation creates measurable ROI, and why human oversight remains indispensable. Leaders will debate the role of multilingual strategy in digital transformation, balancing central brand control with local market personalization, and turning global content into a driver of growth.

The session will also examine how to build operational excellence by breaking down silos across product, marketing, and support while preparing teams for hybrid AI + human workflows that can adapt to evolving customer expectations.


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